Hi, I’m Ann Hooper. I’m an ecommerce accounting specialist with 15+ years in corporate accounting and audit and 6 years working with ecommerce and online businesses.
I launched my own practice in 2020 and have focused on the financial complexity that comes with selling across multiple platforms, managing inventory, navigating multi-state sales tax, and making sense of data from Shopify, Amazon, Etsy, payment processors and more. I know how this industry works inside and out, and I know the best processes and tools to streamline your finances so you can focus on running and growing your business.
I know this world because I've lived in it. I don't just do the books for ecommerce businesses. I also run my own ecommerce businesses. That means I understand the challenges you face as an online business owner, not just the numbers behind them.
What It’s Like to Work With Me
Working with me is straightforward and low-drama. Here's what you can expect:
Accuracy you can count on — Your books are done right the first time. No guessing, no shortcuts.
Direct communication — You'll always know what's happening with your finances. No jargon, no runaround.
You work with me directly — Not a junior staff member or offshore team. When you hire me, you get me.
Responsiveness — Questions get answered. Deadlines get met.
A specialist not a generalist — I know ecommerce. You won't spend time explaining how your business works.
Credentials You Can Count On
Certified Public Accountant (CPA)
15+ years in corporate accounting and audit
6 years specializing in ecommerce and online business accounting
Experienced with tools and apps to make your life easier
Deep expertise in what running an ecommerce business means
Beyond the Business
I live near Lake Michigan in Wisconsin with my four-legged assistant, Izzy, who keeps me on schedule for fetch breaks and fresh air. I’m a mom of two grown sons and a proud grandma. When I’m not working, you’ll find me walking or biking by the lake, tending my garden, or curling up with a good mystery novel.