You built a great ecommerce brand. Let’s make sure it’s actually profitable.

You’re driving revenue, but tracking your true profitability is a moving target.

Ad costs fluctuate, shipping fees eat away at your margins, and inventory cycles drain your cash reserves. You’re making critical growth decisions based on guesswork instead of actual data.

I partner with ecommerce brands to optimize margins and protect cash flow to give you the exact data you need to scale confidently.

Get Started

Does this sound familiar?

✓ You’re driving revenue, but your bank balance doesn't reflect the effort you're putting in.
✓ You aren't sure which products or marketing channels are actually driving profit and which ones are burning cash.
✓ You look at your financial statements but don't know how to turn those numbers into an actual growth strategy so you just ignore them.
✓ You’re constantly stressed about inventory purchasing cycles and whether you'll have the cash flow to cover them.
✓ You’re ready to finally master your margins so you can make big scaling decisions with total confidence.

A woman with shoulder-length brown hair and light skin smiling, wearing a maroon top, standing against a plain light-colored background.

Meet Ann

I’m Ann Hooper. I spent over 15 years in corporate accounting and auditing digging into complex financial data and uncovering what’s actually happening beneath the surface of a business.

For the last 6 years, I’ve run my own firm, and I partner with ecommerce brands to help them make better decisions and scale their business.

I also operate my own ecommerce brand so I understand the real-world reality of inventory cycles, ad spend, and supply chains.

I take the data you already have and turn it into a clear financial strategy, so you can stop guessing, protect your cash flow, and make decisions that actually move the needle.

More About Me

Ways to Partner:

Ecom CFO Services (Monthly Retainer)

I focus entirely on delivering measurable value to your brand’s bottom line. If at any point you feel it’s not the right fit, you can walk away. Services are month to month and can be canceled at any time.

Financial Health Session

Looking for a one-time session where we assess the current pain points in you business and what needs to be fixed to help you meet your goals? This is a focused, one-hour financial strategy session for founders who need immediate direction.

Schedule Free Discovery Call

How it Works:

Discovery Call

The process starts with a call to see where you are today and to discuss your goals. We’ll make sure we are a good fit to work together and develop a strategy on how we can help. If we aren’t a good fit, we’ll refer you to someone who is.

Learn More and Apply Now

Financial Deep Dive

Once you’ve completed onboarding, the focus shifts to a thorough review of your financial information. During this stage, we identify issues that are keeping you from growth and develop a strategic plan to help you move toward your goals.

Ditch the Guesswork

We partner with you as your financial resource to help you develop and implement strategies to help you grow. Whether it is improving margins, looking at ad spend or keeping more cash, we’ll be there to guide the way.

Kind Words from Our Clients

Ann is very helpful and knowledgeable. She offered so much insight that gave me a greater understanding of my business, offers, and finances and how to move forward with more confidence. I'm so grateful for her guidance and expertise. I highly recommend working with her if you want to grow your business with more clarity and confidence.

—Kristina G.